Secrets of dynamic Communication by Ken Davis is a tool for the speaker. This book tells of how to prepare a speech whether a sermon or preparing the rare speaking engagement. Mr. Davis provides the step by step preparation for giving a good speech that people will not only be engaged in but will also remember after they go home. His speech preparations are all based on his SCORRE methodology. This is an acronym for: Subject, Central theme, Objective, Rationale, Resources and finally Evaluation. He reminds the speaker that all well delivered speeches are based on this same criteria. He reminds the speaker to focus on the main subject then to narrow it down further to the central theme. He states that many speakers try to pick too broad of a subject and then to tell all they know on the subject or worse even try to impress the audience with facts that they are not familiar. This book even encloses within its cover how to embellish the speech to give it humor even if “funny isn’t really your thing”. He tells phrases to avoid, such as, “in closing” and time management of not only planning your speech but also planning how to make your speech fill the time (not run short or long). He reminds the speaker to always make eye contact with the audience and hold them during the duration of the speech.
This easy to read book has a systematic way of writing and delivering speeches for either small or large groups of people. He has written a book that can be of value to the accomplished speaker but would be valuable for the beginning speaker. He delivers in a very short book (154 pages) a concise method for foolproof speech writing and delivery. I read for my own ability to deliver infrequent speeches for audiences. The only thing I see wrong with this book is that though the author tells in earlier chapters about sticking to a very narrow subject then he appears to break his own rule and put in chapter 13 which just about lost me. He tells about Aristotle’s use of Logos, Ethos, and Pathos and its use in speech writing. It is a good thing he had earlier mentioned that he wrote an appendix or I probably would have quit reading and would have missed this quite important part of the book.
I received this book from Booksneeze for this review.