The Only Negotiating Guide You'll Ever Need by Peter B. Stark and Jane Flaherty

The Only Negotiating Guide You'll Ever Need by Peter B. Stark and Jane Flaherty is a book that I didn't expect to enjoy.  I thought it would be a helpful self help book to increase my ability to negotiate.  These two authors have been employed as consultants for very large companies such as Sony and Paramount Studios.  This is an easy to follow guidebook for your own personal use.  I had no idea of the amount of times that everyone negotiates with others in their daily life.  These things can be a simple process of buying a bed to the more complex buying of a car or a home.  Then there are the things that one thinks of when thinking of negotiating such a asking for a raise or even negotiating deals at your job.  This book suggests that if you are planning to continue having a good relationship with the person with whom you are negotiating that you should plan for a win-win solution.  You should not plan to win the argument but rather negotiate the deal so that both people are happy with the deal.  This book suggests that you don't want people to cringe when they see you coming but rather the person that they are happy to return to when they next need to negotiate with you. 
When I picked this book I was thinking it would come in handy for requesting a raise from my boss but I had no idea of the negotiating that everyone does just as they go through life.  For instance negotiating with your child about why he can't have the latest toy that everyone has.  You know that child, Everyone, with the perfect parents and endless bank account.  And don't forget the negotiating with your spouse regarding where or what to eat for supper or what movie to pick for viewing.  The authors have named the various techniques names which are easy to remember and also describe what the technique is at the same time.  One such technique is the Puppy Dog which is the technique of letting the buyer play with the object whether the puppy, the car or something extravagant like a boat for the day or the weekend so that they have the opportunity to fall in love with it before negotiating the price.  This book is priceless in the amount of information contained in it.
I received this book from Blogging for Books for this review.